Client Case Study:

Andrea Bocelli Aus and NZ Tour

Andrea Bocelli Aus and NZ Tour

Kabuku PR was engaged to manage the publicity for Maestro Andrea Bocelli’s most recent tour of Australia and New Zealand. As national publicist across both countries, Kabuku negotiated media partnerships for the tour, coordinated exclusive tour announcements, interviews and promotions across the entire tour.

In the lead up to the tour, Kabuku PR negotiated a long form interview with the artist and his family in his home in Tuscany, which appeared on Sunday Night broadcast nationally on the Seven Network, and arranged syndication of the program to a New Zealand audience.

During the tour, the Kabuku PR team travelled alongside the artist and managed all media commitments, including photo calls, interviews, media accreditation, tour photography, artist meet-and-greets, and backstage interviews with both Andrea Bocelli and special guest artist, Delta Goodrem.

The coverage for the tour was widespread across television, radio, print and online media, and the tour attracted an audience of over 100,000 people.

The Kabuku PR are a dedicated, hard-working team who know the industry and relevant media inside out. Their tenacity and drive, topped with willingness to go above and beyond the scope of the project drove a huge amount of broadcast television coverage throughout our campaign, and the development of some key partnerships for our tour

Sam Righi, Promoter,
Andrea Bocelli Aus and NZ Tour