Since 2010, Kabuku PR has been the ongoing publicity partner for Sydney Underground Film Festival (SUFF), a festival dedicated to promoting alternative and underground film, and nurturing young filmmaking talent.
The SUFF audience are drawn to the Festival for its willingness to screen films outside the norm and push the boundaries with content. They are not avid consumers of mainstream media, preferring to receive their news from independent media sources and social media.
Kabuku PR devises strategies to target these audiences, and gain media attention by stirring up controversy. We generate news around the content of the festival and pique interest in its alternative, indie-film going audience.
The SUFF team have seen a large increase in audiences year-on-year, as well as extensive media coverage both nationally and internationally for the Festival.